Command Center

What is running, what just happened, and what needs attention.

Connecting…
Systems Seen from stored activity
Active Campaigns from campaign state
Hot Leads open actions
Callbacks Due open actions
Appointments open actions
Alerts requires review
HUMAN DECISIONS

Needs Your Attention

Only items that require a human decision or action.

0 open
CLIENT / SYSTEM

Viera Investment Group

Estate & Heir Location · Bella

Status pending
Completed Calls
Conversations
Qualified
Usage
Waiting for live usage data.
CAMPAIGN LIFECYCLE

Waiting for lifecycle data

Campaign duration and follow-up cadence will appear here.

Campaign progress
Start
End
Follow-Up Plan
Next Follow-Up
Calling Window
Max Attempts / Number
Lifecycle state is read-only here and remains governed by Purple3 Campaign Control.
Connecting to Purple3…
INFRASTRUCTURE

System Health

Live where Purple3 exposes a real signal; providers with no backend health signal yet are shown honestly rather than guessed.

Bella Voice
Twilio
n8n
Campaign Controller
Notifications
EVENT STREAM

Live Activity

Newest Purple3 events appear first.

Connecting…

Connecting to Purple3…

Purple3 is checking campaign state, calling window, compliance and usage before Bella can be shown as live.

NEXT BEST ACTION
Waiting for live Purple3 data to compute a recommendation.
LIVE OUTREACH CRMPurple3 is loading real assistant activity, outreach status, and next actions.
Active OutreachLeads currently being worked
Made Contact Useful human contact established
Follow-Up Specific next steps waiting
Appointments Booked from outreach
Opportunity Potential deals being worked
Re-Evaluation Strategy review needed
LIVE HUNT DIRECTIONChoose an Estate & Heir outreach record to see what Bella has tried, what she learned, and what happens next.
People Identified
People Attempted
Branches / Paths
Referrals Found
Eligible Numbers
Promising Paths
OUTREACH RECORD

Select a lead from the CRM

Purple3 will show the live Estate & Heir contact network here.

WaitingNo outreach record selected.
Last Activity
Campaign
Assistant
Record ID
Open an Estate & Heir card from the CRM to view live contact paths.
CONTACT PATH PROGRESS

What the assistant has worked

No live family-network record selected.
WHAT HAPPENS NEXT

Hunt Direction

Waiting for a live outreach record.

Purple3 will explain the next automatic attempt or the human action required.

LEAD INTAKE

Upload leads in 3 simple steps

Choose the lead type, upload your file, check the mapping, then import. That’s it.

1 Choose2 Map3 Import
CONNECTING Loading live Purple3 usage and billing state.
CAMPAIGN LIFECYCLE & SCHEDULE

Control how long and how fast outreach runs

90 days is the Purple3 standard. Shorten or extend it as your business needs change. Purple3 keeps the campaign rules, follow-ups and re-evaluation timing aligned.

Calling Days
What changing the lifecycle does

Purple3 will keep eligible outreach active for the selected lifecycle. When the lifecycle ends, unresolved outreach can move to Re-Evaluation instead of being treated as a lost lead.

Changes are validated by Purple3 before they are applied.
THIS BILLING PERIOD

Current Account

Used of total available

Included
Purchased
Remaining
Campaign Cap
Billing Period
Purple3 will surface configured low-usage warnings here before the allowance is exhausted.
PURCHASE CONTROLS

Stay in control

Request additional usage without changing campaign configuration. No payment is charged until a payment provider is connected and confirms payment.

RECENT REQUESTS
No usage purchase history loaded
PURPLE3 HELP CENTER

How can we help?

Simple, practical guides for running your AI outreach. Search a question or browse by topic.

Popular:
NEW TO PURPLE3?

Start here. We’ll show you what to click.

Use the optional walkthrough for a quick tour. It disappears when you close it.

01

Getting Started with Purple3 CRM

How to: Open Command Center.

Read full article

Do this

  1. 1Open Command Center.
  2. 2Read Live Intelligence first.
  3. 3Check Needs Your Attention.
  4. 4Open CRM only when you need details behind a lead.
Why this matters

This keeps you focused on what Purple3 is doing and only pulls you in when a person is needed.

02

Understanding the Command Center

How to: Click Command Center.

Read full article

Do this

  1. 1Click Command Center.
  2. 2Read Live Intelligence: NOW, NEXT and WHY.
  3. 3Check Hot Leads, Callbacks and Appointments.
  4. 4If something is blocked, read the reason before changing anything.
Why this matters

This is your daily “what is Purple3 doing?” screen.

03

Leads vs People vs Properties

How to: Open CRM.

Read full article

Do this

  1. 1Open CRM.
  2. 2Click a property/lead.
  3. 3Open a person connected to it.
  4. 4Expand the person to see each phone separately.
Why this matters

A bad phone is not automatically a bad person, and a bad person is not automatically a bad property.

04

Person Status vs Phone Status

How to: Open CRM and choose a property.

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Do this

  1. 1Open CRM and choose a property.
  2. 2Click the person.
  3. 3Read the person status.
  4. 4Then check each phone number’s own outcome and eligibility.
Why this matters

Purple3 tracks the person and every phone separately.

Person
Phone 1: Voicemail
Phone 2: Invalid
Phone 3: DNC
PERSON → Phone 1: Voicemail | Phone 2: Invalid | Phone 3: DNC
05

What Bella Call Outcomes Mean

How to: Open the person.

Read full article

Do this

  1. 1Open the person.
  2. 2Find the latest call outcome.
  3. 3Read Hunt Direction.
  4. 4If Purple3 created an action, follow it; otherwise let the system continue.
Why this matters

The outcome tells you what happened on one call. Hunt Direction tells you what happens next.

06

Attempts, Last Attempt & Next Attempt

How to: Open the person and find the phone.

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Do this

  1. 1Open the person and find the phone.
  2. 2Check Attempts.
  3. 3Check Last Attempt.
  4. 4Check Next Attempt before doing anything manually.
Why this matters

This prevents duplicate or overly frequent outreach.

Attempt 1
Attempt 2
Attempt 3
Wait / Recycle
Next Cycle (if eligible)
Attempt 1 → Attempt 2 → Attempt 3 → Wait/Recycle → Next Cycle if eligible
07

Hunt Direction

How to: Open CRM → property → person.

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Do this

  1. 1Open CRM → property → person.
  2. 2Find Hunt Direction.
  3. 3KEEP ACTIVE = leave it alone. RECYCLE/WAIT = Purple3 is waiting. CALLBACK = human follow-up. STOP = path ended. HUMAN REVIEW = you decide.
  4. 4Only step in when Purple3 asks for you.
Why this matters

Hunt Direction tells you what Purple3 plans to do with this contact path.

Current Path
Keep Active
Recycle-Wait
Callback
Stop-Review
Current Path → Keep Active / Recycle-Wait / Callback / Stop-Review
08

Understanding Purple3 Next Best Action

How to: Open the property/person.

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Do this

  1. 1Open the property/person.
  2. 2Read Next Best Action.
  3. 3Read Why and Evidence Used.
  4. 4Check Suggested Timing and Backup Action.
  5. 5You decide whether to perform any real-world recommendation.
Why this matters

Purple3 recommends the next strategy; it does not automatically mail, visit, door-knock, or perform other real-world actions.

Evidence
Safety-First Rules
Action + Why + Timing + Backup
Evidence → Safety-first Rules → Recommendation (Action + Why + Timing + Backup)
09

Recent Activity, Notes, History & Transcripts

How to: Open CRM → property → person.

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Do this

  1. 1Open CRM → property → person.
  2. 2Read the latest activity.
  3. 3Click View Full History & Transcripts for more context.
  4. 4Read the transcript before a callback, appointment, or referral follow-up.
Why this matters

You can understand the full story without opening Vapi or n8n.

No Answer
Voicemail
Human Conversation
Referral / Callback
No Answer → Voicemail → Human Conversation → Referral/Callback
10

What Happens After Bella Calls

How to: You do not enter the result manually.

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Do this

  1. 1You do not enter the result manually.
  2. 2Open the person after the call if you want details.
  3. 3Check the updated outcome, attempts and history.
  4. 4Check Needs Your Attention if the call requires a human.
Why this matters

Purple3 records the call, updates CRM state, creates qualifying actions and decides what happens next.

Bella Call
Outcome
Contact Point / CRM
Event
Action
Notification
Next
Bella Call → Outcome → Attempts/CRM → Event → Action → Notification → Next
11

Family Network & Referrals

How to: Open the property in CRM/Heir Hunt.

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Do this

  1. 1Open the property in CRM/Heir Hunt.
  2. 2Review the people connected to it.
  3. 3Look for referral source and relationship status.
  4. 4Treat possible/unverified relationships as leads, not confirmed facts.
Why this matters

The network helps Purple3 move to better contact paths without pretending uncertain relationships are confirmed.

Source Contact
Possible Person
Referral
New Contact Path
Source Contact → Possible Person → Referral → New Contact Path. Dashed connector = relationship not yet verified.
12

Callbacks & Appointments

How to: Open Command Center or Alerts.

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Do this

  1. 1Open Command Center or Alerts.
  2. 2Find the callback/appointment action.
  3. 3Open the person and read history/transcript.
  4. 4Complete the human follow-up and resolve the action.
Why this matters

Callbacks and appointments are moments when Purple3 intentionally hands work to a person.

13

DNC, Invalid & Exhausted Numbers

How to: Open the person and locate the phone.

Read full article

Do this

  1. 1Open the person and locate the phone.
  2. 2Check DNC, Invalid and Eligibility.
  3. 3If DNC/Invalid: do not use that number.
  4. 4Check other independently eligible numbers/people instead.
Why this matters

Purple3 stops unsafe or unusable phone paths without automatically closing the opportunity.

Contact Point
DNC Phone PathSTOP
Other Eligible Paths
DNC Phone Path → STOP, while other eligible paths are evaluated separately.
14

Why Isn’t This Contact Being Called?

How to: Open the person and check Eligibility.

Read full article

Do this

  1. 1Open the person and check Eligibility.
  2. 2Check Attempts and Next Attempt.
  3. 3If the phone looks eligible, open Command Center.
  4. 4Read Live Intelligence for campaign, holiday/window or usage blocks.
  5. 5Never override DNC or safety controls.
Why this matters

Purple3 must pass every safety/authorization gate before Bella can call.

CampaignSTOP
Window / HolidaySTOP
ComplianceSTOP
AttemptsSTOP
UsageSTOP
Controlled Call GateSTOP
Bella
Any failed gate blocks authorization.
15

Calling Schedule, Windows & Holiday Protection

How to: Open Campaign & Usage.

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Do this

  1. 1Open Campaign & Usage.
  2. 2Check Calling Days, Start Time, End Time and Timezone.
  3. 3If Live Intelligence says Holiday Protection Active, leave it alone.
  4. 4Change the schedule only when you intentionally want different hours.
Why this matters

Purple3 uses campaign timezone and holiday protection to prevent calls at the wrong time.

16

Usage Limits & Auto-Pause

How to: Open Campaign & Usage.

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Do this

  1. 1Open Campaign & Usage.
  2. 2Read usage used, remaining and cap.
  3. 3If Usage Blocked, decide whether you actually want more capacity.
  4. 4Increase usage only intentionally.
Why this matters

Usage is a safety/billing gate that can stop new call authorization.

17

Pause, Resume & Campaign Lifecycle

How to: Open Campaign & Usage.

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Do this

  1. 1Open Campaign & Usage.
  2. 2Use Pause only when you intentionally want outreach stopped.
  3. 3Use Resume when ready to continue.
  4. 4Do not pause just because Purple3 is outside its window or on a holiday.
Why this matters

Pause is intentional; schedule and holiday controls handle normal timing automatically.

18

Follow-Up & Recycle Cadence

How to: Open the person and read Hunt Direction.

Read full article

Do this

  1. 1Open the person and read Hunt Direction.
  2. 2If WAIT/RECYCLE, do not manually redial.
  3. 3Check Next Attempt.
  4. 4Let Purple3 re-evaluate when the wait ends.
Why this matters

Cadence keeps viable contacts in the hunt without calling too often.

19

Notifications & Human Handoffs

How to: Open Needs Your Attention or Alerts.

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Do this

  1. 1Open Needs Your Attention or Alerts.
  2. 2Open the action.
  3. 3Review the property/person history.
  4. 4Take the requested human step, then acknowledge/resolve it.
Why this matters

Purple3 handles routine work automatically and alerts you when a person should take over.

20

Why Is My Campaign Paused or Blocked?

How to: Open Command Center.

Read full article

Do this

  1. 1Open Command Center.
  2. 2Read Live Intelligence.
  3. 3Find the exact reason: manual pause, window/holiday, usage, no eligible contacts, or contact safety.
  4. 4Fix only that reason if it is actually wrong.
Why this matters

Changing several controls at once can hide the real cause.

21

Re-Evaluation

How to: Open the property and review Next Best Action plus history.

Read full article

Do this

  1. 1Open the property and review Next Best Action plus history.
  2. 2Check which contact paths remain open.
  3. 3Decide whether to change channels, gather information, wait, reactivate or close.
Why this matters

Re-Evaluation means review the strategy; it does not automatically mean the lead is lost.

22

Why Did Purple3 Recommend This?

How to: Open Next Best Action.

Read full article

Do this

  1. 1Open Next Best Action.
  2. 2Read Why.
  3. 3Check Evidence Used and Confidence.
  4. 4Read Suggested Timing and Backup Action.
  5. 5If evidence is weak/conflicting, expect HUMAN REVIEW.
Why this matters

The recommendation is explainable and evidence-based. You remain in control.

23

What Does “Needs Your Attention” Mean?

How to: Open Needs Your Attention or Alerts.

Read full article

Do this

  1. 1Open Needs Your Attention or Alerts.
  2. 2Click the action.
  3. 3Review the property/person history.
  4. 4Do the human task requested.
  5. 5Acknowledge/resolve it when complete.
Why this matters

These are the items Purple3 intentionally does not handle silently.

CRM HANDOFF

Send the leads you choose to the CRM you already use

Purple3 works the outreach. When you want to take over a specific lead, hand that one lead to your CRM and manage it there.

You stay in control.Nothing is sent automatically.
1Choose CRMPick the system you already use
2ConnectUse your own CRM API access
3Choose LeadYou decide which lead to send
4HandoffManage it in your CRM
Purple3 does not provide third-party CRM accounts or API credentials.

You connect an account you already own. Connecting a CRM does not send leads or turn on automatic syncing.

CHOOSE YOUR CRM

Available for Purple3 connector development

Pick the CRM you use. Connector status is shown honestly below.

DON'T SEE YOUR CRM?

Other CRMs can be considered for handoff

If your CRM supports an API or inbound webhook, it may be possible to add a Purple3 handoff connector.

PURPLE3 PLATFORM

Module

This module is scaffolded and ready for wiring.